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SEO - Search Engine Optimization

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COURSE

SEO - Search Engine Optimization

Duration : 24 Hours
Total Weeks : 4
Per Day : 2 Hours
Days : Sun,Tue,Thr
Per Week : 6 Hours
05:00pm-07:00pm

Training Objectives


  • Get top positions with specific words on leading search engines and reach global audience

  • Market your website/ product internationally

  • Experience the power of internet

  • High Paid Salaries Jobs

  • Extra Source of Income

  • Freelance Working Facilities

Learning outcome, benefits & advantages SEO training course:


  • Benefits & Advantages SEO Training Course:

  • Ability to Promote and Handle Own Websites in Search Engines like google, yahoo, msn…

  • Dos and Don’ts of Website Development and Designing

  • Capability of Understanding Search Engine Workings

  • Overview of Latest Search Engine Optimization Techniques

  • Understanding of Online Marketing Strategies and Implementations

  • Difference of Manual and Automated Submissions, Monitoring, Reporting

  • Understanding of Business Oriented Websites

  • Approaching to International Market

  • Realizing the Power or Value of Internet

  • Online Target Market Identification

  • Identification of Competitors

  • Understanding of Online Surfers Psychology.

Who should attend?


  • SEO and SEM: Wanting to improve their industry skills

  • Marketing Executives: Want to reduce PPC/CPC budget and want organic results too

  • Webmasters: Want to increase traffic to their Websites

  • Website Designers: Want to offer search engine marketing services to their clients

Topics Covered / Outline - SEO Training Course Outline/Agenda


  • Introduction to Search Engine

  • Choosing the Right Keyword Phrase

  • Competitor Optimization Analysis

  • Selection of Domain Name and Hosting Company

  • Keyword Phrase Distribution

  • Writing Content and Balancing Keyword Density

  • On Page Factor Optimization

  • SEO Formatting Techniques

  • Develop Content for Link Campaign

  • Search Engines and Directories Submission

  • Competitors Link Campaign Analysis

  • Developing Link Building Campaign

  • Creating Blog

  • Monitor Your Link Building Campaign

  • Rank Checking

  • Monitoring Competitors

  • Monitoring Your Server Statistics

  • Going Efforts Required

  • SPAM or Black hat SEO Practices

  • Smart SEO Tools & Utilities Implementation

  • Search Engines History and Algorithmic Updates

  • Overview of Search Engine Algorithms

  • Strategy for Internal Linking

  • Developing Link Building Strategy

  • Monitoring Your Right Competitors

  • SEO Friendly Content Writing Techniques

  • Optimizing & Compressing Your Website’s Code

  • Natural Linking / Organic Link Building ways

  • Analyzing Your Website’s Traffic

  • Creates Effective Title and Meta

  • Optimizing Layout of Your Pages

  • Optimizing Navigation and Menus

  • Duplicate Content Issues