Vocational Diploma in Digital Marketing

Course:- Vocational Diploma in Digital Marketing

Summary:- The digital marketing program is meant for students looking to pursue a Digital Marketing career, know the fundamentals, and gain hands-on experience, and experienced marketers keen on learning the latest Digital Marketing skills. The Real Time case studies and projects using real- world experience.

Affiliation:- Accredited by Ministry of Higher Education Research and Innovation and the Chartered Institute of Marketing, United Kingdom

Admission Criteria:- 12th Grade Completed with 50% marks aggregate

Pre-requisite:- Grade 12 Standard entry qualification as per (OQF) – Oman Qualification Framework Document


  • Diploma in Digital Marketing approved by MoHERI
  • CIM Level 6 Diploma in Digital Marketing

6 Semesters
Duration: 3 Years
Hours: 4 lecture hours / week | 2 practical hours / week
Global Learning Hours:- 3600 Hours

About Polyglot Institute:

Polyglot has exhibited academic excellence with modern teaching philosophies since 1975 and in the past we have delivered, developed and initiated quality international programmes with same standards and proved excellence in introducing new trainings in building our local workforce through.

We have been actively involved with MoHERI, Long Term and Short term National Funded Programmes, Oil & Gas Trainings and other Technical Trainings and affiliated with number of foreign universities and globally recognised authorized training.

Programme Overview:

The diploma in digital marketing will equip the students with the knowledge, skills and understanding to support decision making in digital context at an operational level and carry out professional and successful professional role within the workplace.

How it will benefit the Student?

  • Get a unique opportunity to blend practical skills and academic understanding
  • Improve your global competitive advantage, increase your confidence and employability
  • Keep up with the latest trends and stay ahead in your field
  • Invaluable opportunity to network with other marketers
  • The Chartered Institute of Marketing qualifications are recognized by businesses all over the world.

Indicative Reading (Text Books):

Course Materials to be issued :

  1. Internet Core Competency Certification (IC3) Book
  2. MS Office (e-book)
  3. Course Material for Graphics designing
  4. Certified Digital Marketing Programme (e-Book)
  5. Specialist in Facebook & Instagram Pro (e-Book)
  6. Specialist in GMB Listing Masters (e-Book)

Transferable Skills:

  1. Content Curation and Creation
  2. Social Media Strategy
  3. MarTech Capabilities
    1. Marketing automation
    2. Customer relationship management
    3. Content management
    4. Social media management
    5. Advertising technology for Search Engine Marketing (SEM)
    6. Team collaboration and communication
  4. Search Engine Optimisation (SEO) Specialization
  5. Analytics and Data Skills
  6. User Experience (UX) Design
  7. Ability to analyse data and draw insights
  8. Knowledge of automation
  9. Persuasion and problem solving
  10. Organization and project management skills
  11. Audience thinking and behaviour understanding

Student Outcomes:

Upon completion of this programme, students will be able to execute:

  • Advance Search Engine Optimisation (SEO) Techniques
  • Content Research Techniques for the Webpage
  • Web page designing
  • Graphics Designing
  • Backlinks submission Techniques
  • Setup Google Ads Platform
  • Google Search Campaign Setup
  • Create Your Google My Business Listing
  • Understanding of Google My Business Ranking
  • Services and Google My Business (GMB)
  • How to Setup Ads from Your GMB Dashboard
  • How to Setup Ads from Your GMB Dashboard
  • Understanding Campaign Uniform Resource Locators (URL)
  • Organic and Inorganic Reach
  • Create a Business Manager Account
  • Facebook Standard Events Setup
  • Optimise Ads for Mobiles
  • FB Lead Generation Funnel in Detail
  • Understanding Attention, Interest, Desire, and Action model (AIDA) for Effective Advertisement Campaigns.

Teaching/Learning Strategy:

The main teaching method will be based on power point lectures, videos, E-learning, IT- Lab. The students will be working directly on emerging technologies. Most of the work is particle practice based during lecture sessions. Course material is provided accordingly. Also, For Practical/ Project assessment student has to choose any one 1 project from the given project pool. Clear guidelines will be given in the project files example Guided learning hours – Practical and work-based learning – Assessment preparation time – Assessment time – Supported study time.

Course Syllabus

Foundation Studies – Level 1
Module Hours
English Communication 240
Learning & Assessments 60
Basic Mathematics 60
HSE 60
Basic Computing 44
Work Ethics 20
Study skills 26
Physics 90